Motorsports Automotive Lubricants - TOTAL Nordic


Motorsports, motorsport

TOTAL and Motorsports

In the fast-paced world of motorsports, TOTAL plays an integral role! Racing is the ultimate laboratory for the development of tomorrow's automobile consumer products, which is why TOTAL is an active motorsports player. We supply race teams and organizers with products and services of exceptional quality. Putting our expertise at the service of drivers, we guarantee them optimal protection, reliability and performance for their engines. In this way, our R&D efforts pave the way to the victory lane!

TOTAL Nordic Racing

As an essential part of the TOTAL Nordic strategy, TOTAL is dedicated to support and connect to some of the most popular racing classes in the Nordic countries. Together with Key Accounts, TOTAL Nordic has established strong sponsorships to supply multiple racing teams and organizers with products and services of exceptional quality, specially developed to provide the best performance. Citroën DS3 Cup, Peugeot Dealer Team and the sponsorship of the former World Rally Champion Petter Solberg are some of the successful partnerships initiated by TOTAL Nordic.

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Formula 1

As the pinnacle of motorsports, Formula 1 (F1) must be actively involved in the search for clean technology and continuous improvement. TOTAL is proud to be a part of F1's effort to uphold its position as a recognized incubator for innovation.
TOTAL's involvement in F1 racing affirms our commitment to making our products even more efficient. Our fuel and lubricant R&D teams aim to lap the competition!

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World Rally Championships

TOTAL is proud to supply high-performance lubricants to Citroën, powering its cars to regular victories at the World Rally Championships (WRC). In 2011, the Citroën Total team won its seventh World Manufacturers' title, while Sébastien Loeb and Daniel Elena clinched their eight consecutive drivers' world title. We provide the engine oil, transmission oil, and liquid for the hydraulic system, as well as a skilled support crew.

Our engineers are meeting the challenge to develop a lubricant that can produce an oil film just a few microns thick, while still reducing friction for perfect engine performance. Our team frequently analyzes oil samples to ensure that Citroën's WRC DS3 cars are getting the best from our lubricants, whether in the searing heat of Cyprus or the plunging temperatures of Sweden. With only one engine allowed at every other rally, TOTAL's delivery of world-class products - whatever the conditions - is key to the Citroën-Total Team's success.

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The Dakar rally

Total has been sponsoring the Dakar Rally, a daunting technical, competitive and personal challenge, since the 1990s.

This legendary off-road rally moved to South America in 2009. It follows a 9,000-kilometer course through Argentina, Chile and Peru. Present for more than 25 years in the region, Total oversees a logistics operation that refuels the motorcycles, quads, cars and trucks during the race. Some 30 vehicles and 400 people are deployed at roughly 50 refueling points.

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The Pikes Peak

Peugeot’s bid to win the unique, Colorado Springs-based event with the Peugeot 208 T16 Pikes Peak has led to it joining forces with such key partners as Total, Red Bull, Michelin and Sébastien Loeb.

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